Job Details

Job Description:

Summary

As a Marketing Manager at ShipCalm, you will play a pivotal role in driving our marketing initiatives and strategies to attract and convert potential clients.

ShipCalm is a leading third-party operations company committed to delivering seamless and innovative logistics solutions to businesses worldwide.

Role Accountability & Functions

• Manage relationships with third-party agencies.


• Optimize lead generation.


• Ensure brand consistency.


• Key Performance Indicators (KPIs)


• Cost Per MQL (Marketing Qualified Lead)


• Cost Per SQL (Sales Qualified Lead)


• MQL to SQL Conversion Rate


• Customer Acquisition Cost

Essential Duties & Responsibilities

• Oversee relationships with third-party agencies and service providers, including paid media, SEO, PR, web development, and radio.


• Enhance the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) by improving the quality of MQLs.


• Collaborate with the growth team to refine ShipCalm's Ideal Customer Profile (ICP) and design marketing campaigns targeting the ICP.


• Manage the marketing budget to support all initiatives while optimizing the cost per lead.


• Act as a project manager for various marketing activities, including social media (paid & organic), SEM (paid & organic), email marketing, offline and virtual events, content creation, website management, and more.


• Research and understand ShipCalm's customer markets and segments.


• Coordinate tracking, attribution, analytics, and data integrations to support a robust sales and marketing engine


• Maximize the number of Sales Qualified Leads attributable to marketing activities.


• Maintain data integrity in all marketing databases.


• Ensure adherence to brand guidelines for all marketing efforts, including partner initiatives and product-related efforts.


• Develop collateral to support sales, onboarding, human resources, and leadership teams.


• Test new marketing initiatives by defining minimum viable test budgets, durations, and success criteria.


• Maintain ongoing performance metrics for all marketing activities.


• Report to work in a regular and timely manner.

Knowledge, Skills, and Abilities

• Experience level: A minimum of four (4) years of experience in a Marketing Manager position or similar, with experience in the Logistics or Supply Chain industry highly preferred.


• Education level: A bachelors degree in Marketing, or equivalent experience, required.


• Demonstrated success in B2B marketing, preferably with service-based ongoing retainer businesses.


• Proficiency in HubSpot or related CRM tools.


• Experience overseeing web development, landing page development, email marketing, social media, video production, and various marketing channels, both technical and non-technical.


• Strong design sensibility and ability to collaborate with designers, using tools like Photoshop, Illustrator, and Figma.


• Experience setting up marketing automations and data infrastructure for ongoing marketing operations.


• Knowledge of account-based marketing strategies.


• Familiarity with Meta Ads and Google Ads.


• Ability to prioritize a variety of tasks in a manner that enables timely completion.

Physical, Mental, and Environmental Demands

• Working in a seated or standing position up to and exceeding eight (8) hours per day.


• Using a calculator, mouse, and keyboard and viewing computer screens.


• Using a telephone or virtual telephone via PC.

Schedule and Location

• Schedule: This is a full-time position scheduled to work Monday-Friday, 8am-4pm in either Pacific or Eastern time, subject to change by business demands.


• Location: This is a remote-based position, but occasional travel may be required. Work must be performed in either California or Indiana.

Compensation

• Salary: $75,000/annual to $100,00 annual, depending on experience.


• Medical, Dental, Vision, 401(k), Life, Accident, EAP, PTO, Holidays, Sick Time

ShipCalm participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.